They say that green may be the new black. But don’t for a second assume that finding color inspiration in nature starts and ends using the color green! Being enviromentally friendly definitely holds great potential, especially when considering how far this movement could go towards protecting nature and all of its beauty. But the degree which color could be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an infinite source of inspiration for brand new ideas and approaches to choosing color. Stop and think for a moment of your sheer assortment of natural landscapes that exist throughout the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your nearby farmer’s market are all places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations to be doing this because we’re used to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us in the earth and sky.
Stretch your imagination and focus on the way color combinations located in nature change using the changing seasons. Picture an eco friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter.
Now take that same rolling hill packed with flowers and imagine the way changes not from season to season, but day-to-day. Picture in your head those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. Discover how even day-to-day variations in the weather can trigger new bursts of color inspiration?
The next occasion you’re searching for the right color combination to your fashion or graphic designs, a client’s brand, or even for the launch of your cool product that promises to save the environment, let nature inspire you. It’s everywhere you look even if you’re placed in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is not hard utilizing your Pantone color system!